The iv Circle
Every purchase, review, and referral builds toward exclusive privileges — from Oro concierge access to Lab Days at our Natural You Srl facility in Isola del Liri.
Three Tiers of Privilege
Progress unlocks access no purchase can buy.
iv Acqua
0 – 499 pts
- Earn 1 point per $1 spent
- Early access to new launches
- Birthday double-point day
- Member-only Journal content
iv Verde
500 – 1,999 pts
- Earn 1 point per $1 spent (2× on subscriptions)
- Complimentary deluxe samples with every order
- Free express shipping on all orders
- Quarterly Skin Intelligence Report
- Priority access to limited editions
- Annual gift: full-size hero product
iv Oro
2,000+ pts
- Earn 2 points per $1 spent
- Dedicated Skin Concierge (WhatsApp)
- Complimentary 30-min virtual skin consultation
- Invitation to Lab Days at Natural You Srl
- First access to unreleased formulas
- Annual curated Oro Welcome Box
- Co-creation input on new products
How It Works
Four Simple Steps
Create Account
Register for free. Your point balance starts immediately on your first order.
Earn Points
Every purchase, review, and referral earns points. Subscription orders earn 2× points automatically.
Unlock Tiers
Progress through Acqua → Verde → Oro as your balance grows. Tier benefits activate instantly.
Redeem Rewards
Use points at checkout — 100 points = $1.00 off. Or save for exclusive milestone gifts.
Earning Points
Every Interaction Counts
| Action | Points | Notes |
|---|---|---|
| Purchase | 1–2 pts / $1 | Based on your tier |
| Write a Verified Review | 50 pts | With photo: +25 pts |
| Refer a Friend | 200 pts | After their first purchase |
| Subscribe to Ritual | 2× points | On every subscription order |
| Complete Vitale Skin Assessment™ | 75 pts | One-time |
| Birthday Month Purchase | 2× points | All of your birthday month |
| Share on Social | 25 pts | Per verified share |
100 points = $1.00 at checkout. Minimum redemption: 200 points.
Milestone Gifts
Unlock as You Grow
Deluxe Discovery Set
4 × 5ml hero actives
Full-Size Product
Your choice from T1–T2
Oro Welcome Box
Curated 6-piece ritual kit
Lab Day Invitation
Isola del Liri, Italy
Programme FAQs
Join the iv Circle
Create a free account today. Your first order earns your first points — and the journey to Obsidian begins.